What Are the Characteristics of LCD Advertising Players?
1. What is the LCD advertising player?
LCD advertising player is a new generation of intelligent equipment. It forms a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display. Advertise. The original idea of the LCD advertising player is to change the advertising from passive to active, so the interactive nature of the LCD advertising player enables it to have many public service functions, and to attract customers to actively browse the advertisements. The mission of the advertising machine at the beginning of its birth was to change the mode of passive advertising, and to attract customers to actively browse the advertisement through interactive means.
2. The characteristics of the LCD advertising player
Time Domain: The ultimate goal of LCD advertising players is to occupy the advertising market share. Since LCD advertising players can carry out advertising transmission beyond time constraints and space constraints, so that advertisements can be broadcast out of time and space constraints, media companies will broadcast advertisements in more time periods, while the LCD advertising player is on standby 24 hours a day anytime, anywhere. According to the requirements of many media companies, the general LCD advertising player has an on-off period to play advertisements, effectively disseminating and displaying the effectiveness of advertisements.
Multimedia: LCD advertising player design can spread a variety of media information. Such as text, sound, image and other information, make ignorant, boring and abstract advertisements more vivid and humanized. And can give full play to the creativity and initiative of media companies. The promotion on the LCD advertising player is one-to-one, rational, consumer-oriented, non-compulsive, step-by-step, and it is a low-cost and humanized promotion, which avoids the interference of salesman's strong promotion, and establishes a long-term good relationship with consumers through information provision.
Efficiency: LCD advertising players can store a large amount of information, and the quality and accuracy of the information that can be transmitted far exceeds other media. It can also update or adjust information in a timely manner in response to market demand, so it can meet customer needs in a timely and effective manner.
Economical: advertising through LCD advertising players can replace leaflets, newspapers, and TV advertisements. On the one hand, it can reduce printing, postage, and expensive TV advertising costs. On the other hand, CF cards and SD cards can be rewritten many times, reducing multiple times. loss due to exchange.
Technicality: LCD advertising players are based on high technology as the equipment of media companies. The implementation of sales promotion must have certain technical support, change traditional concepts, and meet the needs of media companies and customers. The company needs to understand the operation of LCD advertising players, computer technology, and video editing. Composite talents who are proficient in computer science, image processing, etc., can have a competitive advantage in the future market.